PostUp

UX/Product Design and Development

Three smartphones displaying an app interface for reviewing and rating places. The first phone shows a map with locations marked, the second shows a place's detailed review page, and the third displays a review form with ratings and options to add photos. The background has text promoting remote work and place reviews, with the logos and branding of PostUp.

PostUp is a user-driven program making it easier for freelance and remote workers to find places to operate in. Search, filter, favorite, review, and share locations from anywhere.

Case Study
Prototype

Remote workers waste a lot of time finding adequate places to work from if home isn’t ideal. They often have to look through multiple sources, reviews, and photos before deciding on the right location, but even then it still might not be the right fit.

Users have pre-qualifications that make for the perfect working spot including noise level, distance, and table availability as well as amenities like WiFi, outlet access, and coffee quality among many others. How can we help them find the best locations that fit their needs?

The Challenge

A project timeline and contributions overview with sections for designer, methodology, and timeline, followed by contributions listed with activities like research, wireframing, prototyping, mapping, storyboarding, and user testing.

Project Brief

“When I’m searching for a place to work at - I’ll usually find an area with 2 or 3 cafés in case the first one doesn’t work out.”

- User Interview

The logo has been re-design to feel modern and palatable for PostUp’s growing user base. In the brand’s emerald color font, an upward facing arrow has been added that gives the name a dynamic feel and nods to it’s namesake.

Logo Re-design

Logo for PostUp with an icon of a computer screen and an arrow pointing to the right.
Flowchart illustrating user behaviors related to online reviews and restaurant wait times. It includes nodes about searching multiple locations, checking photos, sorting reviews, waiting for table availability, time wasted reviewing irrelevant information, inaccuracy of online data, ineffective library systems for meetings, and reliance on photos reviews.

Research and Insights

Utilizing Google Venture’s Design Sprint methodology like User Interviews and Mapping, Industry Research, Sketching Solution Proposals, Storyboarding, Wire Framing, Prototyping, and User Testing… I designed PostUp. A solution to guide users in finding the perfect spot for their needs.

PostUp highlights “search by amenity” so users can choose what requirements to base their results on in order to eliminate the extra time and effort used sifting through irrelevant reviews. Check out the entire case study for more details.

The Solution

Smartphone screen displaying the PostUp app logo in green with an upward arrow incorporated into the text.

Demo

A modern glass house with a peaked roof on a mountain at dusk, illuminated from inside, with a footbridge leading up to it. The image has a large green PostUp logo in the top right corner and a white caption at the bottom that reads, 'Find the best places for your best ideas.'
A person rock climbing on a cliff with a portable lounge labeled 'CLIFSIDE CAFE' hanging nearby, overlooking a valley with trees and a winding dirt road.
An aerial view of the Brussels Atomium in Belgium with a cityscape in the background, a Ferris wheel on the left, and a sphere-shaped ride or structure on the right with a large group of people inside. The text overlay reads 'PostUp' in green with an upward arrow, and 'Find the best places for your best ideas.' in white. 
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